Brand Marketing Firm – Once your start a small business, you dream of turning it into a brand. Think of brands like Zara or Nike. They started as small businesses but now they have an image and everyone knows about them. So, how does a brand form? Branding means to create a symbol or name for any business. This particular symbol or name belongs to that company and represents it. A brand marketing firm normally helps brands in doing that. With branding, you leave a memorable impression on people who buy from you and they can distinguish your label from another.
For example, Nike’s logo is a tick. Wherever you see this, you associate it with Nike. Similarly, car brands also have their logos and people associate them with the specific company. A logo or symbol is representative of that brand.
Why is Branding Important?
Any expert in a brand marketing firm would tell you that brand marketing is extremely important for your business. First of all, it helps to bring recognition for your business. With marketing, your company is recognized by consumers and it gets known to people all around the world. Your logo or name is the face of your business. Marketing helps people see this face and when people see you, they buy from you.
Brand marketing also helps to increase the value of your business. As a small shop, you will never get the same benefits as you can with an established brand. When you market your brand, it becomes prominent in the market. Customers as well as investors look at your brand and become interested in it. Once you become part of the market space, you will be included in all new trends. If you have a good brand marketing firm and your brand is being marketed well, you will have no trouble in increasing your growth.
A well-marketed brand has good reputation in the market so it can easily get referrals. A while ago, Supreme collaborated with Louis Vuitton which is a huge deal since LV is a luxury brand. However, Supreme has an amazing marketing team and good reputation which made the collaboration possible. A well-established brand is praised by everyone and the worth of mouth is the best advertisement for your business.
How to Build Your Brand?
You might have started as a small business in your backyard but you can actually make a brand out of it. You just need to know what to do right. The first tip is to dig up some case studies but still, do what it best for your business. Every business is different and what works for some other business might not work for you. Your product, customers and niche are different so your strategy must be different too. Make a list of your short term and long term goals. Where do you want to see your business at the end of this year or in the next 5 years?
Take example of Coca Cola. We know soda is not healthy for our bodies but we still drink it. Coca cola has made its way into every household because of advertising and their tasty product. The lesson to learn here is that your product must be top notch. Coca Cola is sold in various countries and their advertisement always manages to be cultural. Last year, Coca Cola made an advertisement for Ramazan, which is a great way to speak to Muslims. When people see brands being inclusive of their religion, culture or nationality, they start to trust that brand. A brand marketing firm can help you excel at this.
Another thing to do is to speak to your customers and give them what they want. A brand marketing firm would tell you how easy it is to this, these days. There are many social media forums where you can have Q&As, polls and surveys to see what your customers want. Then, just steer your company into that direction.
Building Your Brand Successfully
There are some basics in starting your own brand. First of all, you must have a name for your business. This name could be associated with your niche, could be creative or just your own name. Gucci is actually the last name of its creator while KFC is named after the city where it came into being. Most businesses try to have names that are catchy and easily remember able by the customers.
After that, choose a slogan and tagline for your brand. Many brands have catchy taglines that become their representation. For example, ‘Finger lickin’ good’ always reminds you of KFC. Your tagline could also be a mission state of the brand, for example, Audi’s slogan is ‘Advancement through technology’. This shows the customers that the brand is all about new technology. Some brands have slogans that make customers feel good about themselves and elicit a positive behaviors. For example, L’Oreal Paris has the tagline, ‘Because You’re Worth it’.
Then, you have to choose the look of your brand. A brand marketing firm can get the design for you or you can get a logo designer. Choose the color, font and background of your logo. Make sure that you have put good thought into it because this will represent your brand. Now, your job is to find the target audience and reach them by marketing your product accordingly. Every brand has a face and a voice. Your brand must have a voice too whether it is self-betterment, Eco friendliness, sustainability or supporting a cause. Need help with branding or marketing?
Digital Marketing Partnerz specializes in creating S.E.O. and digital marketing plans for companies and organizations who are ready to grow their business. Check out some of our other articles that can help you build a brand and get more sales! Instagram Growth, Marketing Tactics, Social Media for Content Marketing, B2B Marketing Strategies, Resources for Entrepreneurs, Small Business SEO, Instagram Influencer Marketing, Growth Hack Your Small Business, Rank #1 on Google, Learn more about S.E.O.