Boston SEO expert – Whether you are planning to start a business or you have already started something, you need to work on SEO because it is the need of every business, today. SEO refers to the science of driving organic traffic to your business from Google and other search engines. Even though 75% of the searches come from Google, you also have to optimize your website for other search engines to get maximum traffic. Well-established businesses do have money to spend on advertising and marketing but new businesses do not. So, they can take help from us the Boston SEO expert and improve their SEO to get free traffic.
Why is SEO important for Business?
Every Boston SEO expert will tell you that SEO is important for business, these days. It is important to remember that SEO will not generate sales immediately. It does not work overnight and you will have to spend time on it. However, once you start seeing results, you will realize how important it was. SEO helps to increase sales as it brings more people to your site. Websites that have good SEO are easily found by the searchers so they get more clicks.
Keywords are probably the most important aspect of SEO. You have to use these keywords in your content so that searchers can find you easily. Every niche has its own specific keywords that people mostly use. Using these, you can get organic traffic. For example, someone is searching for ‘local second hand book store’, they will only be able to land on your website if you have used the keyword in your content. Google works towards searcher satisfaction so it shows those results that will bring best value to the customer.
Also, the search engine bots see on which website are customers spending more time. If people are spending more time on a website, it means they like it and find it helpful. So, Google will show these websites in the top results and they will keep getting more hits. The best part about SEO is that you do not have to invest much in it. You might have to hire a Boston SEO expert is you are not familiar with the terms and techniques.
What Can SEO do for Business?
Every Boston SEO expert will tell you that there are many things that SEO can do for your business. First of all, it will increase traffic to your website. With SEO, your website will rank higher and 27.5% of the searchers click on the first link that they see on Google result page. If you are not even present on the first page, less than 5% will click on your website. So, you can see what a drastic decrease in traffic this is.
Other than that, SEO makes your visible in the market. As a business, you must be visible to customers, potential partners and collaborators. Not only will it bring your customers, it will also help potential partners or investors find your business. Brand impressions are important for increasing customer loyalty. A study has shown that a customer will become loyal after 5 to 7 impressions.
Moreover, SEO helps to build credibility of a brand. Websites that are on the first page of Google results are thought of as trustworthy by the customers. It is estimated that 98% of the searchers click on any website on the first page. Everyone is searching for things online these days so it is very important that you are there at top.
Does SEO Web Design Matter?
Any Boston SEO expert would tell you that SEO web design matters a lot. This includes loading speed of the website, presentation, appearance of images and text, etc. when customers enter into a shop, they look at the presentation. If a shop is well-organized, customers will easily find everything. Experts say that people buy so much at Target because they have organized their store well. In this way, customers can see everything clearly and they even buy things that they did not plan on buying when they entered the store.
Similar, your website must be well-organized to give off a good first impression on the customer. Boston SEO expert also say that the loading speed of your website must be fast so that customers do not have to wait. Almost 95% of your customers leave if the loading time is more than 7 seconds. This is why it is important that your website loads quickly on laptop and mobile phones, both. The layout and design of your website must be suitable for mobile phones too since most people are using mobile devices to search online.
What will a Boston SEO expert do for Business?
A Boston SEO expert can help in increasing your sales and making your brand grow. An expert is aware of all the trends that are currently present online and they study Google analytics too. Using this information, they find the best SEO strategy for you. Along with On-Page SEO, they also focus on Off-Page SEO, in which they generate backlinks for your website. Keyword search is an important and critical task for SEO so you will need help from an expert in that regard. Nowadays, the trend is towards long tail keywords as they appear more in local searches.
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